Goal 1: Learning | Goal 2: Scholarship | Goal 3: Size and Composition | Goal 4: Enrichment | Goal 5: Administration | Goal 6: Outreach | Goal 7: Image

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Mission, Vision, Guiding Principles | Our Vision | Our Current Context | Our Goals | Elements for Success Continuous Strategic Planning | Implementing Our Plan | Appendix 1. (Vision Fund Proposal) | Appendix 2. Examples

GOAL 7: IMAGE - Build our reputation beyond the borders of Michigan and the Midwest such that Michigan Tech becomes a national university of choice.

7.1. Develop a pervasive marketing plan that emphasizes quality.

7.2. Develop a compelling statement to other institutions that emphasizes a high quality environment of learning and scholarship.

7.3 Pursue aggressive targeted marketing for programs with potential and need.

Strategies:

• develop a marketing plan that is in line with the strategic plan;
• increase the visibility and enhance the image of Michigan Tech, move from “easy to get into and hard to get out of” to an image of quality and selectivity (“hard to get into but once in, the quality of our programs, faculty and staff will ensure your success”);
• develop first-class web presence;
• form a marketing advisory board.

Goal 1: Learning | Goal 2: Scholarship | Goal 3: Size and Composition | Goal 4: Enrichment | Goal 5: Administration | Goal 6: Outreach | Goal 7: Image

The Michigan Tech Plan Home

Mission, Vision, Guiding Principles | Our Vision | Our Current Context | Our Goals | Elements for Success Continuous Strategic Planning | Implementing Our Plan | Appendix 1. (Vision Fund Proposal) | Appendix 2. Examples