Visual Identity Program
A consistent system of coordinated design elements that fosters public recognition of Michigan Tech, its affiliations, and its activities.
A consistent and all-encompassing approach to represent the University's programs, commitments, and aspirations.
The official graphic symbol of the University that promotes immediate public recognition.
Memorable phrase or sentence that consolidates the University's brand.
Informal logo(s) used to communicate school spirit.
Department identity set in standard typefaces and with correct placement and size relationship to the Michigan Tech logo and the University's full name.