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Michigan Tech
University Identity Standards and Editorial Guide

Key Messages

It is important that we present clear and consistent messages about the strengths of Michigan Tech. While Tech has many attributes, the messages to emphasize include:

  • Michigan Tech is a leading public research university of national stature.
  • Michigan Tech offers an outstanding experiential education, offering discovery-based learning and research opportunities.
  • Michigan Tech prepares students to create the future for a prosperous and sustainable world.
  • Michigan Tech prepares students to develop, understand, apply, manage, and communicate solutions to technological problems.
  • Michigan Tech's location provides great year-round outdoor activities.

See the Editorial Guide for a description of the University.