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Michigan Tech
University Identity Standards and Editorial Guide

Trademark Licensing Program

Any use of the Michigan Tech name, logos, seals, and/or other symbols or marks of Michigan Technological University on any merchandise, whether offered for sale or noncommercial use (i.e., fund-raising or promotional purposes), requires a trademark license and written approval. The Trademark Licensing Program is administered by the Office of Innovation and Industry Engagement and is designed to protect the University's ability to enforce the use of its name and image and to ensure that such uses are authorized and appropriate. Approval of designs is based on accuracy of the design and the representation or image presented by the proposed use.

Information about the Trademark Licensing Program, instructions for obtaining a license, and a list of currently licensed vendors can be found from the Office of Innovation and Industry Engagement.

Guidelines for design use on merchandise

Representations of the name Michigan Technological University and Michigan Tech in text or graphical form on all merchandise must be consistent with the guidelines in this document.

Exceptions may be made for design and aesthetic reasons. For example, minimum size requirements as noted here may not apply for small mementos and embroidered clothing. All merchandising applications must use the ® symbol or ™ as outlined above.

When to use trademark symbols ™ and ®

Trademark Licensing Program, When to use trademark symbols

The words "Michigan Tech" and "Michigan Technological University" in any form, and the logos shown here, have all been registered as trademarks at the USPTO (United States Patent and Trademark Office). These marks should always have the ® placed alongside the mark.

The HUSKIES word mark (see bottom right) is not registered with USPTO, but is a University identity mark, used almost exclusively for apparel. The University should also be identified on all items bearing this mark as Michigan Tech or Michigan Technological University. This mark should always be followed by the ™ symbol.

Similarly, a service mark "SM" is a word, name, symbol, or device that is used to indicate the source of the services and to distinguish it from the services of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are often used to refer to both trademarks and service marks.

For additional questions on obtaining a trademark license, contact the Office of Innovation and Industry Engagement.