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Michigan Tech
University Identity Standards and Editorial Guide

About Our Name

Our official name is Michigan Technological University. To ensure recognition beyond our geographic region, the first reference of the University’s name should always be "Michigan Technological University." The second reference should be "Michigan Tech." After that, references may be "Tech," "the University," or "the institution," although "Tech" should not be used repeatedly. Do not use "MTU" or "Michigan Tech University" as these references may not be understood beyond the campus community. This applies to all references of the University including use in email, letters, forms, phone messages, signs, advertising, and apparel.