Employer Branding

The Partner Program is an excellent "first step" in getting noticed on campus.  This program has different commitment levels designed to provide a variety of ways to communicate and interact with students.

Students continue to tell us that they want to know "what it looks like" to work at a specific company.  Positioned in prime, high-traffic locations on campus, these 3 55" HD monitors are designed to display information about your company.  More than "just a logo," these displays let you show students what it's like to work at your company!  We suggest images showing pictures of real people working at your company, your offices, your plant locations, and your products.  You can design the advertisement to reinforce your company image, show corporate culture, and illustrate challenges a future employee might help resolve.

Communicating with students directly through their own student-run media groups is an effective way to "get the word out."  There are three primary student media groups:

• The Lode is a newspaper with approximately 7,000 readers.  Advertising can be done in their printed publication and on their web site.
• WMTU is the student radio station.  Your advertisement can be read over the air and heard by students via FM radio and through on-line streaming.
• FilmBoard shows movies every weekend during the school year.  Information about your company can be displayed in the pre-movie slides.

To make it simpler for you, Career Services has developed some common packages that will place the advertising you need in these media outlets at the optimal times in conjunction with Career Fair or your visits to campus.

Maintain your corporate identity by having a consistent place to interact with students even when you're not on-campus.  Our Interview Room sponsorship provides a tactical advantage for your company by having a consistent place to meet with students and a permanent "address" with your company brand right in the Career Services offices.

If your company wants to get involved with student organizations, Career Services can identify which groups are the "best fit" for your corporate strategy and put you in contact with the leaders of these organizations.

• With over 250 registered student organizations on campus, there is a student organization that is aligned with your corporate goals.
• HuskyLEAD is an on-campus leadership development series.  Speaking at one of these events gives you a chance to share your life experiences with students.
• LeaderShape is part of the national LeaderShape program.  These elite student leaders are hand-selected to attend this event.  Sponsoring a keynote address at LeaderShape provides you a chance to interact with some of the highest potential students in an intimate setting.

Interacting with students in the classroom is an excellent way to strengthen your on-campus recruiting strategy and build brand awareness.

• Co-ops and Interships allow students to work within your company.  Not only do they gain valuable experience, but they also get to better understand your corporate culture.  Additionally, these students can help carry your brand name throughout campus if you involve them as part of your on-campus activities.
• Senior Design projects are projects that students complete in one academic year.  These projects provide teams of ~4-5 engineering seniors a chance to work directly with your company on a design problem that has value to your company.  'It's not their last class -- it's their first job"  As part of their presentations, students share your corporate name and help enhance your brand reputation.
• Enterprise Teams represent permanent organizations of students that operate much like companies in the private sector.  The curriculum aims to develop students’ technical, business, and interpersonal skills. Similar to Senior Design, teams develop solutions to real-world challenges posed by industry sponsors. However the unique multiyear, multidisciplinary program structure provides flexibility in project scope, duration, and team size.