Assistant Professor of Marketing
- PhD in Marketing, State University of New York at Binghamton
- MMR in Marketing Research, Southern Illinois University at Edwardsville
Biography
Junhong Min earned his Ph.D. in Marketing from the State University of New York at Binghamton as well as a Master of Marketing Research (MMR) from the Southern Illinois University at Edwardsville. Prior to entering the Binghamton Ph.D. program Junhong Min was a senior research executive at Nielsen, NY. He has also served as a marketing consultant for a variety of marketing research projects. He brings this practical background to both his research and teaching efforts.
Teaching Interests
- Principles of Marketing
- Marketing Research
- Business-to-Business
Research Interests
- Business-to-Business Relationships
- Choice
- Green Marketing Strategy