Marketing

Marketing

You’re creative. You love people. Your friends and family think you’re a little crazy because you’re more interested in television commercials than the actual programs. Sound familiar? If so, a career in marketing sounds like a smart move.

At Michigan Tech, we blend business and technology to help you develop the analytical, technical, and communication skills needed to excel in this fast-paced profession. No massive lectures here; instead, you’ll learn in small classes and get to know your professors one-on-one, all while advancing your knowledge through research.

What You Need to Know About This Program

  • The School of Business and Economics is accredited by the AACSB—a distinction representing the top 15 percent of undergraduate business programs in the world.
  • Put your marketing skills to work by getting involved by joining our student chapter of the American Marketing Association or any other student organizations or honor societies within the School or across campus. You'll also get hands-on experience in our new Market Research Center.
  • Gain an international perspective by studying abroad in countries such as Australia, China, England, Estonia, France, Finland, Mexico, Spain, New Zealand, and Germany.
  • You’ll be prepared in business innovation, development, and entrepreneurship through our distinctive curriculum.
  • Free help is at your fingertips: the Sam B. Tidwell Student Center provides tutoring support in accounting, economics, and statistics.
  • Our recent graduates have enjoyed a 90 percent placement rate in their field of interest—with companies known regionally and internationally—or in top graduate schools across the country.

The Business Development Experience

The Business Development Experience will differentiate your education from other business schools in the United States—we’re the only school offering this unique opportunity. Students have the opportunity to complete at least one of the following on-campus business learning opportunities during their senior year:

  • Develop, write, and present a business plan for a Michigan Tech College of Engineering Senior Design Project.
  • Manage a Michigan Tech Enterprise; develop, write, and present a business development plan for the Enterprise.
  • Manage a portfolio worth over $1.3 million through the Applied Portfolio Management Program as a member of a student investment team.

See what some of our current students have to say about the School of Business and Economics.

Learn more about marketing at Michigan Tech!